At the moment I am writing a rather large grant application for a postdoctoral position to step into next year when my current teaching contract at Flinders University runs out. I’ve written a few successful funding applications but this is by far the most challenging application I’ve yet attempted, which is no surprise given this scheme is the major funding program for Australian researchers. For years I have moaned about blogs not being seriously ‘counted’ when it comes to getting jobs or promoted, however at about 2:14pm on Tuesday in a chocolate inspired burst of writing, it struck me that blogs do serve two important purposes that are critical in the competitive world of academia. Let me elaborate.
This particular grant application is difficult not only because of its scale, but because it requires me to do two things that are each quite difficult in themselves. The proposal must be innovative on a national and international level and firmly locate the idea in relation to a gap that needs attention now. That means it should be academically rigorous, demonstrate a degree of mastery of the relevant literature and meet all the requirements of any major grant proposal, i.e. clear aims, sound methodology and sensible budgets. It also should be carefully crafted for a general academic audience, not of archaeologists but of readers whose specialisations are different to your own. So writing 10 pages of archaeology jibber-jabber won’t necessarily help you get money. You need to convince people outside of your narrow field what your project involves and why it must be funded now.
Meeting both requirements in one document is by no means easy, at least not for me. But for those who lay awake at night wondering what the point of blogging is, particularly when everyone around you is saying ‘publish or perish’ (and I have made that very point myself), heed my words: having a track record with blogging has been very useful in developing this application, despite my modest and patchy approach to posting. There are two reasons.
Blogging potentially demonstrates a track record in community engagement and can be utilised as part of a communication strategy to maximise the social benefits of academic research. If you’re a student or an early career person looking to demonstrate that they have a track record of community engagement, then blogging helps. It shows you’ve been trying to bust open the academic silo, in your own small way, and it also shows that if given the chance (i.e. via a job or large grant), you could easily apply these skills as part of a communication strategy for an organisation or on a large project. That’s important, particularly when it comes to people giving you money. They want to see their investment promoted, plain English blogging helps that and sits nicely alongside formal communication in journals and at conferences and the like.
Blogs also help you to develop your ‘plain English’ writing skills. They allow a great deal more freedom and unlike the real world you can write plain English posts that are accessible to a wider, non-academic audience. I’m an academic and even I find high brow, specialised posts very dull and I’m rarely interested in reading them unless they’re near to my specific field. A good blog is a readable one and developing that skill is very useful when it comes to convincing others outside of your field about why they should employ you or give you money. So write for people outside of your field.
Publications are of course critical, and without those you are dead in the water so I still maintain that blogs are secondary to this. But they serve a purpose, and if now or in the future you need to demonstrate plain English writing skills or a track record in community engagement, start now. If you write about one thing, write about your specific field and the work that you are doing (if I want to read about some new research, I’ll usually read the publications themselves not your blog post ‘covering’ it). Don’t cover the big stories in archaeology if they’re outside your field, for that is the way of two paragraph quotes and blog spam and we don’t need more of that rubbish if we want to make a genuine case about the value of blogging in archaeology.