A reasonable story, perhaps lacking on detail but certainly typical of much of the content we see circulated through social media.
What concerned me was this: here was a ‘sexy’, informative and interesting science story that might just get some attention from non-specialist audiences. It turned up on Twitter, after all. While I appreciate that ABC news may not have enough time to tease out detailed stories about academic research findings, there was no acknowledgement of where one might find out more information about this story. No link to a press release, academic journal or other useful web source.
A few minutes later, @Alun Salt, very kindly replied across Twitter pointing out that the research had in fact recently appeared in the academic journal Antiquity, published in the UK. Not only was the article entirely online, but it is posted in an area of the journal that is both freely accessible to the public and partly intended to help promote archaeology to a wider, non-academic audience. It’s a little technical, but worth a look:
Figure 1 from Pettigrew et al 2010
In my view, this is sloppy work by the ABC and breaches basic net etiquette of acknowledging sources on the web. The media landscape is shifting in Australia, the direction of which is very much being set by the innovative approach of the ABC. There may be a more detailed story to come, or more detailed coverage on one of the ABC blogs, but that’s beside the point. Frankly, I think it’s poor form for any news outlet to publish stories such as this on the web without the mere courtesy of linking to your source. This might annoy any journalist wandering by, but in my view if you want to engage with new media, is it really that much to ask to adhere to basic netiquette?
It also illustrates one of the many advantages of researchers pushing more of their own material out to the public through blogs and social media. Cover your own research, and control the story you push out there. As others have suggested, if you have time for academic conferences, why don’t you have time for blogging.
Probably a late night over reaction, but there you have it. The full story is published in Antiquity (no paywall):
Pettigrew, J., Callistemon, C. Astrid, W., Gorbushina, A., Krumbein, W. and R. Weiler 2010 Living pigments in Australian Bradshaw rock art. Antiquity, 84(326). Available from: http://www.antiquity.ac.uk/projgall/pettigrew326/ [Accessed 6 January 2011]